I feel my radio show works well because I made a niche genre of show my own by targeting up coming artists in the Sheffield area with a focus on undground UK rap and grime. As appose to other popular UK hip hop/ grime shows such as Capital Xtra and BBC 1Xtra, focus on already global artists and talent. Adding this element of up and coming, local talent on the feature I've made called 'Ice Box' creates chances for continuity for the listener, if there was for a repeated programme. This would bring in weekly listeners creating more exposure for these new artists being promoted. My demographic/ target audience I was appealing to was 18+ students in the Sheffield area. My adverts promoted a Sheffield based music event and taxi services. This is relevant and would fit in to my target audiences life style. Creating synergy with my demographic. I closely took inspiration from shows like BBC 1Xtra as this show represents my genre best as well as it appeals to my target audience. This meant I could follow codes and conventions of a UK grime show closely. Making for a natural flowing show, using similar conventions like repeating the programme jingle after songs and features/ sections. This keeps the listener informed as well as breaking up the programme into sections without disrupting the flow of my show. The language used by the presenters would resinate with the local Sheffield audience, using local slang and dialect creates for a peer to peer mode of address making for a friendly feel to the show that would bring together a community. Because it is a Sunday night show it is a come down of the week. The presenters represent this in their voices and tone. Which is quite relaxed but passionate and engaging to the audience. The presenters clearly have a love for the music being presented. Having comfortable knowledge about the scene not appearing to be posing, is really important in this genre of show since it is a niche community.
The strengths of the show I thought to be was that it has a good balance of talking and music, that demonstrated a good knowledge of the underground music/ club scene, I feel this came from the script I produced. Also the sound assets fitted conventions of the show. Such as sound bites from iconic grime moments and classic Dj sounds my target audience will be familiar with. I think the format gave the show a personality and character the listener would recognise and would be unique enough to stand out from other shows in the genre. I wanted the call ins/ giveaways to draw in and make a tight nit community since it engages the demographic to get involved in the show. Having a trade off so the listener supplies content for the show as well as getting something back. I feel this worked really well.
Weaknesses I found in my show was that some sound levels in terms of commentary was off. Such as some speech from each presenter was louder or quieter than others. To resolve this I feel if both presenters were to have a microphone each within production, sound monitoring would have been a lot better. The feature of 'Lotus' in the Ice Box section of the show was a little quiet and low audio quality. This is due to it being recorded on an iPhone without separate audio. If I were to do this again I would set up the feature so they had a microphone with the music audio playing through the head phones. This would allow me in post production to match the separate pieces of audio together creating for a much cleaner sound and higher quality. The show had no news feature only the time it was being presented and a little bit of information about the artists impact in the music scene. Although, I felt not having a news section on the show did not effect the overall feel of the programme it could be a convention to add if I were to do this again. One change I had to make to the production was to re record some of my segments in terms of commentary. This was because the speech did not match the tone that should be an enthusiastic introduction.
Overall I feel my radio station fits the brief. I am really happy with what I have produced because it fits codes and conventions, matches my target audience and is what I envisioned when starting this project.
Weaknesses I found in my show was that some sound levels in terms of commentary was off. Such as some speech from each presenter was louder or quieter than others. To resolve this I feel if both presenters were to have a microphone each within production, sound monitoring would have been a lot better. The feature of 'Lotus' in the Ice Box section of the show was a little quiet and low audio quality. This is due to it being recorded on an iPhone without separate audio. If I were to do this again I would set up the feature so they had a microphone with the music audio playing through the head phones. This would allow me in post production to match the separate pieces of audio together creating for a much cleaner sound and higher quality. The show had no news feature only the time it was being presented and a little bit of information about the artists impact in the music scene. Although, I felt not having a news section on the show did not effect the overall feel of the programme it could be a convention to add if I were to do this again. One change I had to make to the production was to re record some of my segments in terms of commentary. This was because the speech did not match the tone that should be an enthusiastic introduction.
Overall I feel my radio station fits the brief. I am really happy with what I have produced because it fits codes and conventions, matches my target audience and is what I envisioned when starting this project.
