LO1 : Investigation of the radio industry

My station- late night chilled show, with interviews and music of the hip hop and grime genre.

National commercial - KISS FM UK

Kiss FM is a conglomerate of Bauer Radio,  a Germain company that is Europ's biggest publishing group. Kiss reaches an audience of ages 15-35 with their adverts and content it attracts a 60/40 female, male split. To access this station the audience will use a DAB radio or FM tuning. Kiss's content is reliant on talking and music,  interviews with big names in the pop culture and back to back freestyles with grime Mc's on the 'Kiss grime' section, hosted by Rude Kid every Sunday from 10pm. I think this station attracts a wide diverse audience due to its variation in music making the channel so popular.

Definition -  Commercial broadcasting. Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.

Public - BBC RADIO 1 XTRA

BBC Radio 1Xtra is a public service station. This means they do not have sponsors to make profit and can only run adverts that are non profitable like there own shows. It is owned by the BBC, it is a primarily younger audience from 15-35. Its content of hip-hop, R&B and soul has a heavy  influence on black culture and appeals to a strong niche audience that the rest of the BBC shows do not cover. This radio can be accessed on a lot of platforms due to the large scale of the company and because the show is filmed e.g fire in the booth. This can engage a young audience in more ways then just DAB radio. It can be streamed on apps, Freesat and more.

Definition - a nationwide network of non-profit radio stations

Regional - CAPITAL FM

Definition- BBC Local Radio is the BBC's local and regional radio service for England and the Channel Islands, consisting of forty (40) stations. Capital FM is a subsidiary of Global. This is a profitable radio station because they run adverts, they reach a primary audience of 15-34, Capitals content try to make a positive impact on the young impressionable audience. They do this through light humoured games and chat shows with A list celebs that to this audience appear as roll models. This can be accessed through DAB radio and 95-105fm. This will be most beneficial for the station because of the student audience.

Community - Sheffield Live!

Definition- Community radio is a radio service is run by the community and offers social gain instead for making profit.

Sheffield Live! is an independent radio station, that is run by Commedia Sheffield Ltd. It is a community run station where hosts pay for air time. The station was given a license to broadcast by Ofcom. The regulations that were set by Ofcom include: Broadcasting act 1990, community radio order 2004; this means they can make no more then 50% profit off running costs from one source advertising or on air sponsorships. However the other 50% has to come from public funding via grants, donor income, national lottery funding, community radio fund (grant by Ofcom) or charities. They used the 15,000 they raised for funding the Business development manager. Sheffield Live! Can only operate if they do not cross over with commercial channels and do not break the cap of 50,000 listeners. 11% of the channels reach tune in every week. That's  32,000 listeners per week.

The stations content is for social gain this allows the show to have a wide range of diverse cultural, niche music e.g. Jungle, Asian pop, Reggae, RnB etc.. 

The main language spoke is English however some shows are broadcast in other languages. To tune in public can listen live at 93.2fm, although they put out off air podcasts as well. Community radio do have adverts but it is about entertaining the community not about profit.

Internet- TWITCH.TV

Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. The platform has ads unless the user subscribes to Twitch prime. The channel below "H3H3" have sponsored adverts to fund the show, people can also donate money to the service they provide with attached questions they talk about on the show. The audience of the show is 16-25+ because it can cover quite diverse subjects that can appeal to different ages. The podcast can be streamed on any smart device compatible with the twitch app or website. The genre of the podcast would be a talk show, it brings on celebrity guests who are popular with the online community and also guests who have had a lot of controversy within the media.

Non-profit - YORK UNIVERCITY RADIO

University Radio York has been going since 1968, when it became the first legal independent radio station in the UK. URY is a campus radio station communally run by students at York University. It is community based so they do not run .